Privacy Policy

This Privacy Policy (“Policy”) applies to all products and services provided by Magicata.com (hereinafter referred to as “the Website”). The Website is committed to protecting your personal data and privacy, ensuring that all data collection, processing, storage, and sharing comply with applicable laws and regulations, including but not limited to the Personal Data (Privacy) Ordinance.

This Policy outlines how Magicata.com collects, uses, stores, and protects your personal data, as well as your rights concerning your personal data. Please read this Policy carefully before using the Website. By using the Website, you agree to the terms and conditions of this Policy.

1. Personal Data We Collect

1. Personal Data We Collect

When you visit our website, register an account, make a purchase, contact customer service, or participate in promotional activities, we may collect the following categories of personal data:

  1. Basic Information

    • Name

    • Gender

    • Date of birth (if applicable)

    • Contact details (phone number, email address)

    • Account name and password

  2. Payment and Transaction Information

    • Credit card/debit card details (processed only through secure payment processors)

    • Purchase history, order details

    • Shopping preferences and interests

  3. Logistics and Delivery Information

    • Shipping address

    • Postal code

    • Recipient’s name and contact details

  4. Technical Information

    • IP address

    • Device ID

    • Browser type and version

    • Browsing behavior data (such as page visit time, click records)

    • Cookies and other tracking technology data (refer to the Cookies Policy)

  5. User Interaction Data

    • Contact records with our customer service

    • Comments, reviews, or feedback you submit

    • Survey or event participation data

2. How We Use Your Personal Data

The personal data we collect may be used for the following purposes:

  • Processing Orders and Payments: To ensure transactions are completed smoothly, including order confirmation, payment processing, logistics arrangements, and customer service.

  • Improving User Experience: Analyzing your shopping behavior and preferences to enhance website functionality, services, and personalized recommendations.

  • Marketing and Promotions: Sending promotional information, discounts, and personalized advertisements (if you choose to receive marketing communications).

  • Legal Compliance: Fulfilling our obligations related to legal, regulatory, or tax requirements, such as issuing invoices or reporting tax information.

  • Fraud Prevention and Security Management: Monitoring suspicious activities, preventing fraud, and ensuring the security of the website.

3. Sharing and Disclosure of Personal Data

We do not sell or rent your personal data, but we may share your information in the following situations:

• With Payment Service Providers: When you make a payment, we share the necessary payment data with payment processors (e.g., Visa, MasterCard, PayPal) to complete the transaction.

• With Logistics Providers: To deliver your order, we provide the shipping information to logistics companies (e.g., DHL, FedEx, SF Express).

• With Technology Service Providers: Including data analytics tools (e.g., Google Analytics), cloud storage services, and marketing tool providers.

• Legal Requirements: When required by government agencies, law enforcement, or regulatory bodies, we will comply with legal requests to provide data.

We ensure that all third-party service providers comply with data protection requirements and sign appropriate confidentiality agreements.

4. Data Storage and Security

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or deletion.

4.1 Data Retention Period

  • We only retain your personal data as long as necessary for business purposes or as required by law.

  • If you request to delete your account or stop using the website, we will delete or anonymize your personal data within the time frame required by law.

4.2 Data Protection Measures

  • We use SSL (Secure Sockets Layer) encryption technology to protect payment information.

  • We implement access controls to ensure that only authorized personnel can access your personal data.

  • We regularly conduct system security tests and risk assessments to prevent data breaches.

5. User Rights

Under applicable laws, you have the following rights regarding your personal data:

  1. Right to Access: You may request a copy of the personal data we hold about you at any time.

  2. Right to Rectification: If your data is inaccurate or incomplete, you may request correction.

  3. Right to Erasure: Within the legal limits, you may request the deletion of your personal data (for example, when you no longer use this website).

  4. Right to Withdraw Consent: For data collected based on your consent, you may withdraw your consent at any time (e.g., unsubscribing from marketing emails).

  5. Right to Data Portability: Where applicable, you may request a copy of your personal data to transfer to another service provider.

If you wish to exercise any of these rights, please contact us.

6. Cookies and Tracking Technologies

his website uses cookies and other tracking technologies to enhance your browsing experience, including:

• Essential Cookies: Ensure the proper functioning of the website (e.g., remembering the contents of your shopping cart).

• Analytics Cookies: Collect website traffic data to optimize website functionality (e.g., Google Analytics).

• Marketing Cookies: Display personalized ads based on your interests.

You can manage or refuse cookies through your browser settings, but this may affect certain features of the website.

7. Updates to this Policy

We may update this policy from time to time to comply with the latest legal requirements or changes in services. The updated policy will be posted on this website and will take effect immediately.